Built for training & skilling businesses

Stop losing leads you already paid for.

LeadLoom CRM captures every enquiry from every channel, routes it to the right counsellor in seconds, and shows you exactly who is calling back — and who is not. Built for teams closing course admissions at volume.

No credit card Live in under an hour Cancel any time

Built for institutes running high-volume admissions

99learn AcademySkillBridgeNextGen Institute CloudPath TrainingApex CoachingTinos Internship MetailearnRadical Technologies

You are not short of leads. You are short of follow-up.

Most institutes buy plenty of enquiries. What leaks is the hour after one arrives, the callback nobody made, and the counsellor quietly sitting on forty leads they never touched.

Leads go cold in minutes

An enquiry answered in ten minutes converts several times better than one answered the next morning. Spreadsheets cannot enforce that; LeadLoom CRM can.

Two people call the same person

The same student fills three forms in a week. Without deduplication, three counsellors call them — and the prospect notices.

Nobody can see the truth

Which channel actually pays for itself? Which counsellor converts? Without one shared record, everyone has a different answer.

Everything an admissions team actually needs

No modules you will never open. Every screen exists because somebody selling courses needs it daily.

Automatic lead distribution

Route by source, course, city or lead score. Round robin, least-loaded, or weighted by seniority — all respecting each person's daily capacity.

Response-time SLA

A clock starts the moment a lead is assigned and stops on first contact. Breaches reach the manager the same day, not at month end.

Explainable lead scoring

Every lead carries a 0–100 score with its reasoning shown. Your team works the queue top down instead of guessing.

Capture from every channel

One tokenised URL per channel for your website, Meta lead ads and landing pages. Plus tolerant CSV import for bought lists.

Enrolments & fee collection

Convert a lead into an enrolment with the fee, batch and payment captured. Track instalments and chase what is outstanding.

Role-based access

Counsellors see their own leads. Team leads see their team. Managers see their desks. Nobody walks out with your database.

Live before your next batch starts

Most teams are running properly inside a working day.

Create your workspace

Sign up with your work email. Your courses, teams and lead sources take about fifteen minutes to set up — we start you with sensible defaults.

Point your channels at it

Copy one URL into your website form and your ad platform. Leads start arriving attributed, de-duplicated and already assigned.

Let the rules do the routing

Set who gets what. The engine handles capacity, fairness and the leads nobody touched.

Manage on the numbers

Funnel, channel ROI, counsellor scorecards and collections — from the same records your team is working.

Distribution console
Kavya RaoInside Sales — South
18 / 45Available
Nikhil VermaInside Sales — North
40 / 40At capacity
Meera NairInside Sales — South
22 / 35Available
Farhan AhmedOn leave
0 / 35Paused
62 leads waiting · rule “Referrals → South desk” will place them
More leads contacted within the hour
28%Fewer duplicate calls to the same person
<60sFrom web form to a counsellor's queue
100%Of enquiries accounted for

Figures are indicative of what teams typically see after moving off spreadsheets; your results depend on your channels and how hard your team works the queue.

What changes on the floor

“We were buying 6,000 leads a month and could not tell you which ones were never called. Now the untouched list is on my dashboard every morning, and it is usually empty.”

PR Priya RaghavanHead of Admissions, 99learn Academy

“The distribution rules ended the daily argument about who gets the good leads. It rotates, it respects capacity, and everyone can see it is fair.”

RM Rahul MenonSales Manager, SkillBridge

“Cost per enrolment by channel, in one table. We cut two ad campaigns in the first month and put the money into the one that was actually working.”

SK Sneha KulkarniDirector, NextGen Institute

Simple pricing that scales with your team

Every plan includes the full pipeline, scoring and follow-up queue. Pay for seats and volume, not for features you already needed.

Starter
Scale your sales pipeline with zero upfront investment
₹10 /month
₹12/year — save 90%
  • 2 team members
  • 250 leads/month
  • Lead scoring & follow-up queue
  • Enrolments & payment tracking
  • CSV import
  • CSV export
  • Lead capture API
  • Automatic lead distribution rules
  • Import from a sheet or CSV link
  • WhatsApp campaigns
  • Advanced reports & channel ROI
  • Audit log
  • Community

All prices in INR, exclusive of 18% GST. Need more than 200 seats or an on-premise deployment? Talk to sales.

Questions people ask before signing up

How long does it take to get running?

Signing up takes two minutes and gives you a working workspace with default lead sources and a team. Adding your courses and connecting your website form is usually another half hour. Most teams are properly live the same day.

Can we import the leads we already have?

Yes. Upload a CSV and LeadLoom CRM maps common column names automatically — “Mobile”, “Phone Number” and “Contact” all land in the right place. Rows matching an existing lead are merged rather than duplicated, and anything unusable is reported row by row instead of failing the whole file.

Is our data separated from other customers?

Yes. Every record belongs to your organisation and every query is filtered by it before any other rule applies. Our own support staff can see your subscription, usage and tickets — never your lead records.

What happens when the free trial ends?

Your data stays exactly where it is. You choose a plan and carry on. If you do nothing, the account pauses rather than being deleted, and your account owner can reactivate it whenever you are ready.

How do payments work?

Subscriptions are billed through Razorpay — UPI, cards, net banking and EMI. You get a GST invoice for every payment, and you can add your GSTIN so the invoice is claimable.

Can we change plans later?

Any time. Upgrading takes effect immediately. If you downgrade to a plan with fewer seats than you are using, we ask you to deactivate the extra users first rather than silently locking people out.

See it with your own leads

Start a free 14-day trial. No card, no sales call, and your first lead can be in the system in ten minutes.

Start free trial