Built around the hour after a lead arrives
Every feature below exists because an admissions team loses money without it.
Lead capture from every channel
One tokenised URL per channel — website form, Meta lead ads, Google lead forms, landing pages. Accepts JSON or a plain form post and matches field names loosely, so most form builders work without any mapping. Every delivery is logged, so when marketing says they sent 300 leads, the record settles it.
Deduplication that respects the prospect
Leads match on the normalised phone number, so +91 98765-43210 and 098765 43210 are one person. A repeat enquiry raises a buying signal on the existing record instead of creating a second lead for a second counsellor to call.
Rule-based distribution
Route by source, course, city or score band. Choose round robin, least-loaded, weighted by seniority, a named counsellor, or a manual team pool. Every strategy respects each person's daily capacity and availability, and records why each lead went where it did.
Speed-to-lead measurement
The clock starts on assignment and stops on the first genuine contact. Miss the window and the manager hears about it the same day. Reassignment resets the clock, so nobody inherits somebody else's breach. Leads left untouched past your threshold are reclaimed and re-routed automatically.
Explainable lead scoring
A 0–100 score from source quality, profile depth, course interest, engagement, recency and funnel progress — with the breakdown shown on the lead. Counsellors work the queue top down; managers can see why a lead ranks where it does.
A working queue, not a database
Each counsellor opens to what is overdue, what is due today, and what has never been contacted — in that order. Logging a call, recording the outcome and setting the next follow-up is one form.
Enrolments and fee collection
Marking a lead won opens the enrolment form, so the fee, batch and payment are captured rather than assumed. Discounts need a manager. Instalments are tracked, and outstanding fees get their own collections screen.
Reports that answer real questions
Funnel with drop-off, cost per enrolment by channel, counsellor scorecards with SLA compliance, lead aging, loss reasons and course demand. All scoped automatically to what the viewer is allowed to see.
Access control you can defend
Counsellors see only their own leads — asking for someone else's by ID returns nothing. Team leads see their team, managers their desks, the owner everything. Exports are restricted, and an audit log records who moved what.
Bulk work without the pain
Import a bought list and have it de-duplicated and routed on arrival. Select a hundred leads and reassign, re-tag or re-stage them in one action. Bad CSV rows are reported individually instead of failing the whole file.